What does the United States Synchronized Swimming Team have to do with Epson America? As it turns out, both are making quite a splash in recent news. In case you weren’t in Times Square on September 24, the “Swimming in Ink” event featured hourly performances of talented swimmers in a multi-colored, seventeen-thousand-gallon swim tank.
The tank is meant to represent the launch of Epson’s new line of EcoTank Printers. The portfolio includes five all-in-one printers, featuring large ink reservoirs. They’re loaded and ready to go, with up to two years of ink. The printers offer in-box savings and replacement inks at ultra-low costs. Ultimately, they offer people the ability to decrease the size of their carbon footprint. Less refills means less waste in landfills.
Perhaps what was most enticing about the launch was the event itself. A lot of work goes into the sport of synchronized swimming. The Synchronized Swimming Team receives training support from experts in nutrition, biomechanics, medicine, psychology, psychology, strength-and-conditioning, and performance technology. Not only do they have to be capable of making the correct moves in the water; they have to perform those moves at the exact same time as their teammates. It’s pretty amazing to watch. Here’s a quick clip.
With new products being introduced to us daily, the market for printing and related technology is becoming more and more competitive. While you can probably hum along to the tunes of various fast food chains, you likely have a harder time remembering the jingles for the latest printer line. It may sound trite, but Epson has managed to make quite a splash—just when it might have seemed that everything had already been done. Undoubtedly, many consumers will at least be getting their feet wet and giving an Epson product serious consideration in the near future. Let us know what you think if you’re one of them!